Creative Corner

  The discipline of graphic design is constantly changing and is affected by various historical, social, and cultural aspects. Subcultures have grown in significance in the field of graphic design during the past several years. Groups of people who are different from the mainstream culture but who share similar interests, attitudes, and beliefs are said to belong to a subculture. These subcultures have a significant influence on graphic design because they give designers fresh insights, motivation, and views. This essay aims to provide insight into why subcultures are a significant element to consider when identifying and solving a design problem through graphic design.  Designing for specific subcultures promotes inclusivity so that no groups are left out. Many kinds of behaviours, routines and influences target individuals in each culture. It is impossible to adapt a single, universal design principle to every culture (Tang, 2020). Designers follow the universal design principles and